The PFI Branding Network Advantage


We’re feelin’ so lucky at PFI Branding, because we have people in our team able to create from nice to amazing mock-ups of window dressing propositions. We adapt to budgets and we can even create renders for in-store, stand and retail projects. When it comes to your campaign VM roll-out, we liaise with VM freelancers spread out around the Iberian Peninsula. Enabling us to carry out creative store window installations.


We’ve been setting up shop windows, showroom styling,  creating brand concept areas for SHOWROOM 360 IBERIA clients since 2010. Here is this past’s Xmas PR window and set-up for Piège Lingerie in Barcelona as example.


The above result however, connotes that when dealing with multi-brand stores – there’s always a difference between the theory and practice!

This is truly unfortunate because when we’re not 100% happy with the result, we simply don’t publish it on our webzine: LookBOOK360. This really frustrates us, as we consider that unpublished jobs are jobs half done!

We’re aiming high and therefore, it’s our editorial decision to only publish top-notch windows, of as many stores as possible. So you’re more than welcome to submit your beautiful store windows. We’ll be excited to publish your inspiring visual merchandising work for free. The more the merrier as it will help professionalise and/or instate VM competitions between stores, and much more…

We’re convinced that a beautiful store window generates far greater retailer awareness than advertising does. Both tourists and locals love to see beautiful store windows. Guaranteeing a qualitative end-consumer engagement. Furthermore, it’s the best way for a retailer to demonstrate passers-by that he or she is truly running a commercially empathetic business!

The PFI Branding Team