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PFI BRANDING organises workshops called “GESTION DE TIEMPO PARA TIENDAS” aimed at helping SHOWROOM 360 IBERIA clients (multi-brand stores in general) become more efficient. Smith and Ricardo:...

Targeting in the 21st Century has become an extremely complex thing. It constantly defies us marketeers because out in the real world; the term lifestyle has been used and abused by every Tom, Dick &...

The art of communication is based on methodology. Meaning, the secret is that there is no secret! Success is the sum of small repetitive things which are done on a daily basis as the saying goes. To upkeep...

The 555 Strategy is something that is used in the denim industry. Dating back to 2005 when I was in Diesel France. Since then, I’ve improved it to suit any distribution channel. To us business is like...